When building a website, one of the most common questions is: “What pages should a website have?”
The right pages help visitors understand your business, build trust, and take action.
At Caliber Web Design, we help businesses create websites with the pages they actually need—nothing more, nothing less. This guide outlines the essential website pages every business should consider.
The Homepage
Your homepage is the first impression of your website. It should clearly explain who you are, what you do, and how you help visitors.
A strong homepage includes:
- Clear messaging
- Simple navigation
- Calls to action
- Visual branding
The goal is to guide visitors deeper into your site.
About Page
The About page tells your story and builds trust. It helps visitors connect with your brand and understand who they’re working with.
This page often includes:
- Company background
- Mission or values
- Experience and expertise
People want to know who’s behind the business.
Services or Products Page
This page explains what you offer and how you help customers. It should be clear, organized, and focused on benefits.
Service or product pages should:
- Explain offerings simply
- Highlight value
- Address customer needs
This page plays a major role in conversions.
Contact Page
The Contact page makes it easy for visitors to reach you. Without it, potential customers may leave.
A good contact page includes:
- Contact form
- Phone number or email
- Business location (if applicable)
- Clear call to action
Accessibility matters.
Testimonials or Reviews Page
Social proof builds credibility. Testimonials and reviews help reassure visitors that others trust your business.
This page can include:
- Customer reviews
- Case studies
- Success stories
Trust increases conversions.
Blog or Resources Page
A blog helps with SEO and provides helpful content for visitors. It allows your website to rank for more keywords and stay fresh.
This page supports:
- Search engine visibility
- Authority building
- Long-term traffic growth
Frequently Asked Questions (FAQ) Page
An FAQ page answers common questions and removes objections. It saves time for both visitors and your business.
FAQs help clarify:
- Services
- Pricing
- Process
- Expectations
Legal Pages (Privacy Policy & Terms)
Legal pages protect your business and build transparency. Many websites are required to have them.
Common legal pages include:
- Privacy Policy
- Terms of Service
These pages support compliance and trust.
Optional Pages Based on Business Needs
Depending on your goals, you may also need:
- Portfolio or gallery
- Careers page
- Location pages
- eCommerce pages
Not every website needs every page.
Final Thoughts: Building the Right Website Pages
The right pages help your website function effectively. A well-structured site improves usability, SEO, and conversions.
At Caliber Web Design, we help businesses plan websites with the right pages for growth and performance. If you’re unsure what your website needs, we’re here to guide you.
