SEO strategy concept showing search engine optimization driving website traffic, rankings, and online growth SEO strategy concept showing search engine optimization driving website traffic, rankings, and online growth

What We Do | Web Design & Digital Services in Fond du Lac, WI

OUR PROCESS

From the initial strategy to the successful launch of the online store, we follow a detailed 5-step process that ensures the end result. Each stage is executed carefully, achieving results that exceed expectations.

SEO process illustration showing search engine optimization steps including audits, content, links, tracking, and growth
1

SEO Audit & Strategy

We start by analyzing your website, competitors, and current search performance. This helps us identify opportunities, technical issues, and the best keywords to target.

We start by analyzing your website, competitors, and current search performance. This helps us identify opportunities, technical issues, and the best keywords to target.

2

On-Page Optimization

We optimize your website pages so search engines clearly understand what your business offers and who it serves.

We optimize your website pages so search engines clearly understand what your business offers and who it serves.

3

Content Creation & Optimization

We create and improve content that answers real search queries and builds authority in your industry.

We create and improve content that answers real search queries and builds authority in your industry.

4

Technical & Local SEO

We improve your website’s performance and local visibility to ensure it ranks well and loads fast on all devices.

We improve your website’s performance and local visibility to ensure it ranks well and loads fast on all devices.

5

Tracking, Reporting & Growth

We monitor results, track rankings and traffic, and continuously refine the strategy for long-term growth.

We monitor results, track rankings and traffic, and continuously refine the strategy for long-term growth.

Our SEO Plans

We provide 3 different SEO plans to fit for all of our customers to continue the growth of our clients' businesses

Starter SEO Plan — $99 / Month

  • Keyword research (up to 5 keywords)
  • On-page optimization for 1 page per month
  • Basic technical SEO checks
  • Google Business Profile optimization
  • Monthly performance report
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Starter SEO plan pricing showing monthly search engine optimization analytics and growth tracking

Growth SEO Plan — $199 / Month

  • Keyword research (up to 10 keywords)
  • On-page optimization for up to 3 pages per month
  • Technical SEO improvements
  • Local SEO optimization & citation management
  • Content optimization or blog support (1 piece/month)
  • Monthly ranking & traffic reports
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Growth SEO plan pricing showing monthly search engine optimization audits, tracking, and performance improvements

Authority SEO Plan — $249 / Month

  • Keyword research (up to 15 keywords)
  • On-page optimization for up to 5 pages per month
  • Advanced technical SEO & site speed optimization
  • Local SEO + reputation management
  • Content creation or optimization (2 pieces/month)
  • Backlink outreach & authority building
  • Detailed monthly reporting & strategy adjustments
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Authority SEO plan pricing showing advanced search engine optimization, backlink building, and traffic growth

SEO Packages

What Do We Do?

At Caliber Web Design, we help businesses in Fond du Lac and surrounding areas build strong, effective digital foundations. Everything we do is focused on one goal: creating websites and digital strategies that look great, work flawlessly, and drive real business growth.

From modern website design to SEO, local visibility, eCommerce, and ongoing optimization, our services are built to help businesses stand out online, attract the right audience, and convert visitors into customers.

Clean, Modern & Responsive Web Design

We design clean, modern, and responsive websites that look great and perform even better. Every website we build is focused on usability, speed, and conversions, ensuring visitors have a smooth experience on any device.

Your website is often the first impression customers have of your business. We make sure that impression builds trust, communicates professionalism, and clearly guides users toward taking action.

Our web design approach focuses on:

  • Mobile-first, responsive layouts
  • Fast-loading pages
  • Clean, modern visual design
  • Intuitive navigation and structure
  • Conversion-focused layouts

Our web design services help Fond du Lac businesses establish credibility, stand out from competitors, and turn website traffic into real customers.

Search Engine Optimization (SEO)

SEO is the foundation of long-term online visibility. We provide results-driven SEO services that help businesses rank higher on Google and reach the right audience at the right time.

Our SEO strategies are built around keyword research, on-page optimization, technical SEO, and sustainable growth—not shortcuts or gimmicks.

Our SEO services include:

  • Keyword research and search intent analysis
  • On-page SEO optimization
  • Technical SEO improvements
  • Content optimization and strategy
  • Performance tracking and reporting

By optimizing both content and website performance, we help increase visibility, organic traffic, and lead generation for businesses in Fond du Lac and nearby communities.

Local SEO for Growing Businesses

Local SEO helps your business appear in search results when customers are looking for services in your area. For service-based and location-focused businesses, local SEO is essential.

We optimize your online presence to ensure your business stands out in local search results, Google Maps listings, and “near me” searches.

Our local SEO services focus on:

  • Location-based keyword targeting
  • Google Business Profile optimization
  • Consistent business information across the web
  • Local citation building
  • Review strategy and reputation signals

Local SEO connects your business with customers who are nearby, ready to convert, and actively searching for what you offer.

eCommerce Website Solutions

We build secure, user-friendly eCommerce websites designed to drive sales and simplify management. Our eCommerce solutions focus on performance, ease of use, and scalability.

Whether you’re launching a new online store or improving an existing one, we create eCommerce websites built for growth.

Our eCommerce services include:

  • Custom eCommerce website design
  • Secure payment and checkout systems
  • Product organization and navigation
  • Performance and speed optimization
  • Scalable platforms for future growth

Our goal is to make it easy for customers to buy—and easy for you to manage.

Content Writing & Content Marketing

High-quality content is the backbone of effective SEO and user engagement. We create optimized content that answers real search queries, builds authority, and supports long-term rankings.

Our content is written with both search engines and real users in mind.

Our content services include:

  • Website copywriting
  • Service page content
  • Blog posts and educational articles
  • SEO-focused content strategies
  • Content optimization and updates

Well-written content builds trust, improves rankings, and helps turn visitors into customers.

Website Health Checks & Optimization

Even a good website can underperform if hidden issues are holding it back. Our website health checks analyze your site to identify problems affecting speed, usability, SEO, and performance.

We uncover issues that impact rankings and user experience—and provide clear recommendations for improvement.

Website health checks include:

  • Page speed and performance analysis
  • Mobile usability testing
  • SEO audits and technical checks
  • Security and update reviews
  • Conversion and UX evaluation

This service helps ensure your website stays fast, secure, and search-engine friendly.

Branding & Logo Design

Strong branding builds recognition and trust. We design professional logos and branding elements that help businesses create a consistent and polished digital presence.

Your brand should clearly communicate who you are and what you stand for—across your website, marketing materials, and online platforms.

Branding services include:

  • Custom logo design
  • Brand style and visual consistency
  • Website branding integration
  • Digital-ready logo assets

Our designs are clean, versatile, and built to grow with your business.

Ongoing Support & Growth Strategy

We don’t just launch websites—we help them grow. Our ongoing support ensures your website stays updated, optimized, and competitive as your business evolves.

From SEO improvements to performance updates, we provide long-term digital solutions that support sustainable growth.

Ongoing support includes:

  • Website updates and maintenance
  • SEO improvements and monitoring
  • Performance optimization
  • Content updates and expansion
  • Strategic guidance as your business grows

We act as a long-term digital partner—not just a one-time service provider.

A Local Digital Partner in Fond du Lac, WI

As a local business, we understand the Fond du Lac market, customer behavior, and competitive landscape. Our strategies are built specifically for businesses that want to grow locally and regionally.

At Caliber Web Design, everything we do is focused on delivering real results, not vanity metrics.

If you’re looking for a web design and digital services partner who understands your business and your market, we’re here to help.

Frequently asked questions

What services does Caliber Web Design offer?

We offer web design, SEO, eCommerce solutions, content writing, logo design, and website health checks.

Who do you work with?

We work with small to growing businesses looking to build or improve their online presence.

Do you customize your services?

Yes. Every project is tailored to your business goals, industry, and audience.

Do you focus on results or design?

Both. We combine clean design with strategy and performance to deliver real results.

Can you support my website after launch?

Absolutely. We provide ongoing support, optimization, and growth-focused services.