Website design portfolio notebook on a workspace desk representing completed projects and professional work Website design portfolio notebook on a workspace desk representing completed projects and professional work
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Shows real results

Our portfolio highlights real websites we’ve built, so clients can see the quality, layout, and functionality they’re actually getting—not just promises.

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Builds trust instantly

Seeing past work makes us more credible and professional. It proves we have experience and know what we’re doing.

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Demonstrates versatility

The portfolio shows we can design for different industries, styles, and goals—whether it’s clean, bold, modern, or SEO-focused.

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Helps clients decide faster

Instead of explaining everything, clients can quickly find examples they like.

Wisconsin River Meats homepage featuring premium sausages and custom meat processing in Wisconsin

Wisconsin River Meats

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Pickett's Sealcoating

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Spears-R-Us

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Our Website Portfolio

Our website portfolio showcases real projects built for real businesses. Every website featured represents a thoughtful balance of design, performance, and strategy—because a good-looking website isn’t enough if it doesn’t deliver results.

At Caliber Web Design, we build websites for businesses in Fond du Lac and beyond, with a focus on usability, SEO, and conversions. Each project reflects our commitment to creating websites that not only look professional, but also support real business growth.

Custom Website Designs Built to Perform

Every website in our portfolio is custom-designed to fit the client’s brand, goals, and target audience. We don’t use generic templates or cookie-cutter layouts.

Our designs focus on:

  • Clean, modern layouts
  • Intuitive navigation
  • Clear messaging and structure
  • Strong calls to action
  • Brand-aligned visual identity

This ensures each website stands out while guiding visitors toward meaningful action.

SEO-Focused Website Development

A great website needs a strong foundation. The projects in our portfolio are built with SEO best practices from the ground up—setting each site up for long-term visibility.

SEO-focused development includes:

  • Proper heading structure
  • Fast page load speeds
  • Mobile-first optimization
  • Clean, organized code
  • SEO-friendly page structure

By building with SEO in mind from the start, we help clients compete in search results and attract qualified traffic.

Mobile-Responsive & User-Friendly Layouts

All websites in our portfolio are fully responsive and optimized for all screen sizes. With a large portion of users browsing on mobile devices, usability across devices is essential.

Our responsive design approach ensures:

  • Consistent experience on phones, tablets, and desktops
  • Easy navigation on smaller screens
  • Fast performance across devices
  • Improved engagement and usability

This results in a smooth, user-friendly experience no matter how visitors access the site.

Websites Designed for Conversions

We don’t just design websites—we design conversion tools. Every project in our portfolio is structured to guide users toward action.

Our conversion-focused design includes:

  • Strategic layout and content flow
  • Clear calls to action
  • Simplified user journeys
  • Trust-building elements
  • Performance-focused structure

Whether the goal is form submissions, inquiries, bookings, or purchases, each website is built to support measurable outcomes.

Proven Results Across Multiple Industries

Our portfolio includes websites from a wide range of industries, demonstrating our ability to adapt design and strategy to different business needs.

We’ve worked with:

  • Service-based businesses
  • Local companies
  • eCommerce brands
  • Startups and growing businesses

This versatility allows us to create effective websites regardless of industry, audience, or goals.

Built With Strategy, Not Just Style

Every website in our portfolio is the result of intentional planning and strategic execution. Design choices are backed by usability, SEO considerations, and conversion principles—not trends alone.

Our process ensures each site:

  • Aligns with business goals
  • Supports long-term growth
  • Reflects the brand accurately
  • Performs across devices and platforms

The result is a website that looks great and works hard.

Ready to Start Your Website Project?

If you like what you see in our portfolio, let’s build something even better for your business.

We combine modern design, SEO strategy, and conversion-focused layouts to create websites that actually work—not just websites that look good.

If you’re ready to invest in a website built for performance and growth, Caliber Web Design is here to help.

Frequently asked questions

Are these websites fully custom or template-based?

Every site in our portfolio is custom-built to match the client’s brand, goals, and audience—no one-size-fits-all templates.

Can you create a website similar to one in your portfolio?

Yes! We can use any project as inspiration while still designing something unique for your business.

Do you handle both design and development?

Yes, we take care of everything—from design and layout to development, optimization, and launch.

Are these websites mobile-friendly?

Absolutely. Every site we build is fully responsive and optimized for phones, tablets, and desktops.

Can I see results beyond design (SEO, traffic, conversions)?

Yes. Many of our projects focus on performance, including SEO structure, page speed, and conversion optimization—not just looks.